Interpreting Zohran Mamdani's Style Choice: What His Suit Tells Us About Contemporary Masculinity and a Shifting Culture.
Coming of age in London during the 2000s, I was constantly surrounded by suits. They adorned businessmen rushing through the Square Mile. They were worn by dads in Hyde Park, kicking footballs in the golden light. Even school, a inexpensive grey suit was our required uniform. Traditionally, the suit has served as a uniform of seriousness, signaling authority and performance—traits I was expected to embrace to become a "man". Yet, before lately, people my age seemed to wear them less and less, and they had all but vanished from my mind.
Then came the incoming New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony wearing a subdued black overcoat, crisp white shirt, and a distinctive silk tie. Riding high by an innovative campaign, he captivated the world's imagination like no other recent contender for city hall. Yet whether he was celebrating in a music venue or appearing at a film premiere, one thing was largely constant: he was almost always in a suit. Loosely tailored, modern with soft shoulders, yet conventional, his is a quintessentially middle-class millennial suit—that is, as typical as it can be for a cohort that rarely chooses to wear one.
"This garment is in this weird place," says style commentator Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the real dip arriving in the 1990s alongside "the rise of business casual."
"It's basically only worn in the most formal locations: marriages, funerals, to some extent, court appearances," Guy explains. "It's sort of like the traditional Japanese robe in Japan," in that it "fundamentally represents a custom that has long retreated from daily life." Many politicians "wear a suit to say: 'I represent a politician, you can trust me. You should vote for me. I have legitimacy.'" But while the suit has traditionally conveyed this, today it enacts authority in the hope of gaining public confidence. As Guy elaborates: "Since we're also living in a liberal democracy, politicians want to seem approachable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of performance, in that it performs masculinity, authority and even proximity to power.
This analysis stayed with me. On the infrequent times I need a suit—for a ceremony or black-tie event—I retrieve the one I bought from a Tokyo department store several years ago. When I first picked it up, it made me feel sophisticated and high-end, but its tailored fit now feels outdated. I suspect this sensation will be all too recognizable for numerous people in the global community whose parents come from somewhere else, especially developing countries.
Unsurprisingly, the working man's suit has fallen out of fashion. Like a pair of jeans, a suit's shape goes through trends; a specific cut can thus define an era—and feel rapidly outdated. Consider the present: more relaxed suits, echoing a famous cinematic Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a significant investment for something likely to be out of fashion within a few seasons. But the attraction, at least in certain circles, persists: recently, major retailers report tailoring sales increasing more than 20% as customers "shift from the suit being everyday wear towards an appetite to invest in something special."
The Symbolism of a Mid-Market Suit
The mayor's go-to suit is from a contemporary brand, a Dutch label that sells in a moderate price bracket. "He is precisely a reflection of his background," says Guy. "In his thirties, he's not poor but not extremely wealthy." Therefore, his mid-level suit will appeal to the group most likely to support him: people in their thirties and forties, college graduates earning middle-class incomes, often discontented by the expense of housing. It's precisely the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits arguably don't contradict his stated policies—which include a rent freeze, building affordable homes, and fare-free public buses.
"You could never imagine Donald Trump wearing this brand; he's a Brioni person," observes Guy. "He's extremely wealthy and grew up in that New York real-estate world. A status symbol fits naturally with that elite, just as attainable brands fit well with Mamdani's constituency."
The legacy of suits in politics is extensive and rich: from a well-known leader's "controversial" beige attire to other world leaders and their suspiciously polished, tailored appearance. As one British politician learned, the suit doesn't just clothe the politician; it has the power to define them.
The Act of Banality and Protective Armor
Maybe the point is what one academic refers to the "enactment of ordinariness", invoking the suit's historical role as a standard attire of political power. Mamdani's particular choice taps into a studied modesty, neither shabby nor showy—"conforming to norms" in an unobtrusive suit—to help him connect with as many voters as possible. But, experts think Mamdani would be aware of the suit's historical and imperial legacy: "The suit isn't apolitical; historians have long noted that its modern roots lie in military or colonial administration." It is also seen as a form of defensive shield: "I think if you're a person of color, you might not get taken as seriously in these white spaces." The suit becomes a way of signaling credibility, particularly to those who might question it.
This kind of sartorial "code-switching" is hardly a recent phenomenon. Even historical leaders once donned three-piece suits during their formative years. Currently, certain world leaders have begun exchanging their usual fatigues for a dark formal outfit, albeit one without the tie.
"Throughout the fabric of Mamdani's public persona, the struggle between insider and outsider is visible."
The suit Mamdani chooses is deeply symbolic. "As a Muslim child of immigrants of South Asian heritage and a democratic socialist, he is under scrutiny to conform to what many American voters expect as a marker of leadership," says one expert, while simultaneously needing to walk a tightrope by "avoiding the appearance of an elitist selling out his distinctive roots and values."
But there is an acute awareness of the different rules applied to suit-wearers and what is read into it. "That may come in part from Mamdani being a younger leader, able to adopt different personas to fit the situation, but it may also be part of his diverse background, where code-switching between cultures, customs and attire is common," it is said. "White males can go unnoticed," but when women and ethnic minorities "attempt to gain the authority that suits represent," they must meticulously navigate the expectations associated with them.
In every seam of Mamdani's public persona, the tension between somewhere and nowhere, insider and outsider, is visible. I know well the awkwardness of trying to conform to something not built for me, be it an cultural expectation, the society I was born into, or even a suit. What Mamdani's style decisions make evident, however, is that in public life, image is never without meaning.