Users will soon have a fresh option that enables them to reduce the volume of AI-created media appearing in their timelines. This move comes as the company disclosed that it presently contains over 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a full-scale release. This shift comes amid a rise in AI-generated material, spurred by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that almost 10% of the quickest rising channels on a competing service only show AI-generated videos. A significant portion of this output is classified as “AI slop”, a term for inferior, bulk-generated content that is typically absurd or bizarre.
Based on user feedback that a lot of users enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the ability to increase or decrease of that, depending on their own likes,” said a company executive.
Scale of AI Content
The service shared that there are presently 1.3 billion videos on its service labeled as made with AI. Collectively, over 100 mn media items are added to the platform daily, making clips made by AI a relatively small percentage of its complete catalog.
How to Adjust Settings
Users will be able to reduce or increase the level of AI-generated videos they see by using the topic control setting in the app and picking the AI content topic. Additional categories that currently be modified under the filter cover politics, clothing, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s policies mandate users to tag lifelike artificially created content, and it bans dangerous fake videos of public figures or critical incidents. Any believable artificial content that is not labeled can be deleted under its terms of service.
In addition, the app will now attach an AI-generated tag to content made using its own AI tools, or identified by an cross-platform project for recognizing AI-generated material. This action is aimed to help prevent users from attempting to evade the tagging system.
AI Literacy Programs
The platform is also introducing a $2 million awareness program for experts and organizations to produce educational content about responsible artificial intelligence. This initiative will support charitable organizations focused on teaching computer science.
Moderation Strategy
The platform has defended its safety measures, during discussion over intentions to lay off hundreds of safety staff in the United Kingdom. It is set to eliminate 439 jobs in its trust and safety department in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by AI moderation.
A company official clarified that staff-based oversight would remain essential, but AI can shield workers by removing the most harmful content prior to it is viewed by humans. The platform reported a significant reduction in explicit and harmful content seen by human moderators over the past year due to reliance on its machine learning processes.
“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as rapidly, which is why a extensive automated help is really helping us process content quickly.”
