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Wednesday, October 14, 2026
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Toto Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to record-breaking success in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to sell a portion of his shareholding in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – following McLaren were valued at £3.5 billion in a change of ownership structure last September.

The Austrian executive, who owns a 33% stake of the Mercedes F1 operation, would sell a shareholding approximately 5%.

The 53-year-old would stay on as team boss and chief executive officer if the sale goes through.

Ownership Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who each also own one-third of the company.

A Mercedes spokesperson stated: "We are providing no comment on the matter. The management structure of the team will remain unchanged, and all three partners are fully committed to the ongoing success of the brand in F1."

Financial Increase

The deal signifies a significant increase in value of the Mercedes team after Ineos bought its share for £208m in 2022.

The rise demonstrates the expansion in valuations of Formula 1 outfits in the past few years due to the growing popularity of Formula 1 around the world.

This trend was evident with the success of the Formula 1 film featuring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed more than $630m (£458 million) at cinemas worldwide.

The film represents the actor's top-grossing film and the highest-earning sports movie ever released.

Current Performance

The Mercedes team are second in the team standings, trailing McLaren Racing, with three races remaining in the current championship.

Their lead driver George Russell has secured victory in two of the 21 grands prix this year and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a unprecedented eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

Written by

Gary Carlson

A seasoned esports analyst and former pro gamer, sharing strategies to help players improve their skills.

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